Tony Schmaltz is a speaker, author, leadership coach, and founder of The Upgrade Coach, a no-fluff, results-first practice built on two decades of leading high-stakes aerospace teams and coaching everyone from Fortune 500 executives to first-time entrepreneurs. Known for telling people the truth they need to hear rather than the comfort they're looking for, Tony has built a reputation as the kind of coach who makes you laugh, calls you out, and hands you a clear action plan all in the same conversation.

He is the leadership coach on record for Amazon's Talent Division, rated among the Top 15 Coaches in Tampa in 2024, and the author of Wake the #$*! Up, a book that finds what's quietly blocking people from the life and career they're supposed to have, names it, and delivers the truth with enough humor that you won't want to put it down. His Powerful Leader Framework is a leadership system designed to change how leaders think, speak, and lead starting the very next morning, with results that show up in teams, revenue, and mindset faster than most people expect.

What sets Tony apart is that he has lived the full range of human experience, from scraping by to raise a family to massive comebacks, and that lived credibility is exactly what makes his message land. He is not coaching from a theory. He is coaching from a life, and his mission is to help 10 million people upgrade theirs.