Steve Frazier is an entrepreneur, behavioral change strategist, author, and founder of Release the Coffee Cuffs — a coaching program designed to help people break free from caffeine dependence and rediscover what it truly feels like to have natural, sustainable energy. With four decades of experience in business coaching and working with thousands of people across industries, Steve brings a grounded, research-backed perspective to a topic most people have never thought to question: their daily relationship with caffeine.

His journey began the hard way, after years of running on coffee to fuel long entrepreneurial days, Steve discovered that caffeine wasn't energizing him, it was exhausting him, silently hijacking his hormones, disrupting his sleep, and triggering a chronic fight-or-flight state he had mistaken for productivity. That personal reckoning led him deep into neuroscience, hormonal health, adrenal recovery, and behavioral psychology, ultimately producing his book Release the Coffee Cuffs: Winning the Battle with Caffeine, a science-backed, no-nonsense guide backed by over 200 references that covers how caffeine affects the brain, hormones, sleep architecture, and emotional patterns across men, women, and teens alike.

Today, Steve runs an 8-week coaching program that walks participants through a full mind-body reset, from caffeine tracking and symptom mapping to guided mindset work and nervous system restoration, all without judgment or preaching. His message isn't anti-coffee; it's pro-clarity, and it resonates with burned-out entrepreneurs, overwhelmed parents, and anyone who has ever wondered why they still feel exhausted after their third cup of the day.