Kristin Zhivago is the CEO of Zhivago Partners, where she helps B2B companies identify and eliminate “sales stoppers”, hidden barriers in the buyer’s journey and internal processes that quietly erode momentum and reduce margins.

Her work begins where AI and analytics stop: through direct, confidential conversations with customers, employees, and partners. By uncovering how companies keep or break, their promises, Kristin helps leadership teams remove friction at scale and build systems rooted in trust, clarity, and measurable results.

With decades of experience coaching CEOs, from Silicon Valley startups to established B2B brands, Kristin architects revenue operations strategies that align sales, marketing, and delivery around what customers actually need and expect. Her approach combines deep customer insight with disciplined execution to create companies buyers genuinely want to buy from.