Chris Brunelli is the Co-Founder and Head of Sales at Surpass Commerce, a technology company that helps CPG brands make the leap from direct ecommerce to retail without the complexity, cost, or chaos that typically comes with it. With over 20 years of experience in technology sales and marketing, Chris has built his career around helping high-growth brands realize their full potential, and he brings that same passion to solving one of the most overlooked bottlenecks in the consumer goods industry.

At the heart of Surpass's solution is EDI, Electronic Data Interchange, the underlying technology that powers 80% of B2B commerce and serves as the backbone of retailer order-to-cash processes. Most CPG founders have never heard of it until it becomes a barrier to getting their product on shelves. Surpass removes that barrier entirely, giving brands instant compliance with retailer systems without needing any internal EDI expertise to scale.

For Chris, this work is deeply personal. He believes that great products deserve great distribution, and that the path from a thriving online brand to a retail presence should be a launchpad, not a roadblock. Through Surpass, he is making that transition accessible, seamless, and built for founders who are ready to grow.