After 20 years of revenue generating roles (yes, CEO is always part of revenue team), on 2 continents, working for companies from Microsoft to one man do it yourself startups, and countless closed won and even more closed lost opportunities, learned the lesson I want to teach and transfer to as many businesses as possible. How to create steady revenue stream for your company by using common sense and without wasting time and money on things that don't work.

Generating revenue is a team sport. You can't do it without subject matter expert who understands the problem from the buyer's angle, marketing who knows how to spread the message in digital world and salespeople who understand how buyers think and act.