Mukesh Bajaj was born in India and started business life as a Textile Professional. In 2006 he came to Austratia where he studied for his MBA and Masters of Professional Accounting Degree at the University of the Sunshine Coast.

While working in Australian Public Practice, Mukesh realised three major problems existed in business that he wanted to correct :

The high failure rate of stand alone small and medium businesses.

When business owners get to retirement age, most do not have the wealth or cashflow to fund the lifestyle they need and want.

Accountants focus more on compliance and reporting instead of working more proactively with business owners, as an effective team, to help them build a sustainable and profitable business, that returns the benefits of why they went into business in the first place!

In January 2010, Mukesh married Nidhi and became an Australian Citizen on 26th January 2011.

During 2011, Mukesh had a vision to create an “Accounting Redefined” business model with efficient systems to make informed decisions and set strategic goals, that will achieve more sustainable profit, freedom and lifestyle for the business owner, now and in the future.